Managing Across Borders Technology

Question: Discuss about theManaging Across Bordersfor Technology. Answer: Introduction: Technology represents an ever-changing process that will be continued in the coming years as well. Many studies have highlighted technology has a major factor that is inducing global economy to change in continues manner (Baldwin 2013). Now, technological evaluation has also provided opportunities for different business entities to revolutionize their business process significantly. Specifically, technological evaluation has provided major assistance for the organizations to maintain international or overseas operational process in a completely different way. In this study, focus will on two of the most technology driven companies namely Uber and Apple for analyzing the possible impact on the technological advancement on overseas business landscape. Discussion: According to Dhakal et al. (2014), 21st century has introduced the biggest development and changes in the technological sector. As a result, it has provided direct opportunity for the organizations to revolutionize the operational process in order to remain competitive in the market. For instance, technology advancement has provided business entities to maintain continues connection with all the units present in different geographical condition. Therefore, it allows all the business units of an organization remain at the same page. Now, Apple is one of the prime organizations that has played major role in technological evaluation process. For instance, Apples iPod, iPad and GUI have made revolutionary changes in the process of communication. It has allowed people from different geographical region to remain in contact continuously. As a result, businesses do not have to go through any uncertainty in fulfilling the responsibilities of the operational process. As highlighted by Smith e t al. (2015) Apple can be considered as footnote in the modern computing story. Specifically, as iMac failed to compete with the Microsoft in the global market, business experts thought it would not able to sustain its position in the market. However, Apple with the technological advancement and innovative thought process has come up with revolutionary iPhones with combination of powerful apps. As a result, it has helped Apple to grab the attention of the global customers in an appropriate way. As mentioned by Park et al. (2015) with the utilization of revolutionary technologies, Apple has able to grab the attention of the global market in an effective way. Specifically, attributes like web surfing and emails checking has helped Apple to become popular among younger as well as working professionals. Therefore, it has helped organization to expand its reach in the global market as well. Presently, Apple is regarded as one of the most successful company of the world. On the other hand, Uber has been in the market for around past five years. Still, it has made quite an impact on the overall business procedure of the transport department. Uber has focused on utilize online platform for providing effective services to the customers. Therefore, it has focused on effective utilization of technology to provide innovative ideas to the potential customers for maintaining its business activities. Recent survey has highlighted the fact that 25% of the respondents have utilize Uber transport facilities while only 12% respondents have used its prime competitor namely Lyft. As mentioned by Cramer and Krueger (2016) app driven business is extremely innovative that require proper technological support. Uber has focused effective braking down of the task for the professionals so that people receive proper services. However, the entire operational process of Uber happens on app, which makes it extremely technology driven organization. In fact, the success of the Uber business depends on the effective utilization of technology. As per Boston Globe, Uber can be compared with any other start-up organization, which exists due to the innovative application programming interfaces. It has been assessed that business process of Uber focuses on effective utilization of technologies to communicate with the customers. For that reason, Uber focuses on utilizing API software for providing transmission to specific data like mapping and processing. Effective utilization of API technologies has allowed companies like Uber to become expert in location and mapping (uber.com 2017). It eventually helped the organization to focus on the provided quality of services. The innovative technology driven operational process of Uber and its competitors has provided new dimension for conducting business in the global market. Specifically, success of Uber has induced several other companies from different parts of the world to focus on app transport facilities. Thus, it can be assessed that both Uber and Apple has focused on innovation and unique thought processes to fulfill their business objectives in an appropriate way. Firstly, Apple has focused on providing innovative products or gadgets, which will provide completely new experiences to the customers. As a result, it will easily gain the popularity in the global market. Presently, Apple is arguably regarded as the most prestigious brand in the mobile and computer sector (apple.com 2017). Effective utilization of innovative technology has provided the opportunity for Apple to enhance its popularity in the global market. In fact, people from all across the globe wait for a new product launch of Apple so that they can have some unique experiences. On the other hand, Uber is presently focusing on take the online transportation services to different level. For instance, Uber has provided opportunity to the people from all across the world to be a part of the organization. Thus, Uber is actu ally focusing on sharing economy, which has received both negative and positive responses (Posen 2015). It has been assessed that Uber technology driven services has actually increased the health and safety related issues in a major way. For that reason, states like Massachusetts and Cambridge has legally banned the services of Uber. Conclusion: The above analysis has highlighted the fact that technology play critical role in revolutionize the business processes in a major way. It has highlighted the fact that technological evaluation has provided Apple the opportunity to become popularity in the global market. On the other hand, it also has helped Uber to emerge as the biggest name in the transport sector. However, it has recently also face few challenges regarding maintain continues evolvement of technologies. To conclude, it can be mentioned that organizations will have to handle technologies effectively for creating maximum impact on the international market. 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