Suspense Is Crucial in Horror and Thriller Films Essay

Suspense is a crucial ingredient in the making of horror and thriller films. The significance of suspense in horror films is to bring out the â€Å"twist or unexpected moment of realization that makes someone scream and ones heart race. In the film industry, there are various types of genre, but as different as films may seem, they all have one element that links them all together. That element is known as Mise-en-scene. Mise-en-scene is a French phrase that means â€Å"putting into the scene.† Mise-en-scene includes elements such as setting, lighting, costume, and figure movement and expression (acting). Through the masking of narrative, secret window exposes order and chaos. The use of mise en scene throughout the first scene†¦show more content†¦This is a representation of the coldness of the character that is behind the window, and is blurred within the fog. The use of mise-en-scene is also used in the background that you can see behind the window which is of a forest. This is determined by the clustered trees that are crowded behind the character at the front. This is a cliche in horror films as it is a setting that a lot of horror films use, as a forest is a place that has a creepy atmosphere when dark and is a vulnerable place to be, as it is unrecognizable to you. The use of lighting is used to silhouette the character, this makes her the main focus of attraction. It also blocks out any view of anything else behind them and therefore forcing the viewer to look at the character. This is effective in asserting the audience that this is a horror film.The last use of mise-en-scene that is used in order to make it more bright and to make it stand out is the use of costume. The use of costume isnt fully focused on this poster but it is helpful in finishing off the full image of the atmosphere that it is trying to create. The T-shirt is dirty and torn, which can represent a struggle that it took for the character to come this way. The use of mise en scene within the opening of ‘Hide and Seek’ is very significant as it reveals the victims throughout the film. This is done through the use of the colour red presented through a coat and lipstick that two femaleShow MoreRelatedThe Creation of Suspense in Different Film Genres Essay1876 Words   |  8 PagesCreation of Suspense in Different Film Genres We humans demand a lot nowadays where a film is concerned. No longer do we want simple, traditional storylines (well at least I don’t!), but instead we expect big explosions, top-notch special effects and quality acting. Film directors have a tough task keeping its audience happy; however the more suspense they create in their films, the more appreciative we will be of it. A classic horror or an intense thriller tends toRead MoreRobberies, murder, revenge†¦ some of the most renowned films are centred on some of the vilest human1100 Words   |  5 PagesRobberies, murder, revenge†¦ some of the most renowned films are centred on some of the vilest human acts. Our instinctive nature to crave unpredictability is often satisfied through crime films whether it is through fear, thrill, perplexity, mystification, disgust, horror, amazement, shock, or even offence. So what is it exactly that constitutes the quintessential crime film? People find themselves being transfixed by this popular medium, forming an addiction to the unfolding and prodigious plotsRead MoreEssay Horror Films: The Haunted Castle by George Melies1616 Words   |  7 Pages Since the release of George Melies’s The Haunted Castle in 1896, over 90,000 horror films have been made. However, none have been more frightening and influential than that of Stanley Kubrick’s The Shining and Steven Spielbergâ€⠄¢s Jaws. Each a product of horror’s 1970’s and 80’s golden era, the films have a reputation of engulfing viewers in fear, without the use of masked killers, vampires, or other clichà ©s. Instead, Kubrick and Spielberg take a different approach and scare audiences on a psychologicalRead MoreComparing Dark Water and The Mothman Prophecies Essay2339 Words   |  10 Pages Audiences love to be scared. Horror films attempt to find some sort of trigger in the audiences mind, and develop it to create horror. Preceded by the great horror novels such as Dracula, and developed in the early nineteen twenties and nineteen thirties in Germany. From slash movies, to the post-modern psychological thrillers, horror films have evolved into an art form. This genre relies heavily on the basic horror conventions. These have been adapted from the earlyRead MoreMore Like Sterile-ing!: Detective Starling in Silence of the Lambs1785 Words   |  8 Pageswhich is the â€Å"Thriller† genre. A huge contribution to why Silence of the Lambs is a thriller film is the character of deranged genius Hannibal Lecter. Played by Anthony Hopkins whom won the Academy Award for Best Actor for his performance, Lecter holds the key to the case Detective Clarice Starling, played by Jodie Foster whom also won the Academy Award for Best Actress, is determined to solve. With such a situation, interrogation is essential as many other films within the thriller subgenre of CrimeRead MoreEssay on Film Genre2313 Words   |  10 PagesA true film genre relies on shared iconography, formalistic themes and similar narrative structures and content. ‘What genre does is recognize that the audience any one film within a context of other films, both those they have personally seen and those they have heard about or seen represented in other media outlets. †¦In general, the function of genre is to make films comprehensible and more or less familiar. (turner 97)’. Action/adventure, the Western, Gangster/Crime, Detective/Film Noir, ComedyRead MoreEssay on Comparing Television Documentaries and Their Gratifications1867 Words   |  8 Pagesabout what affect they have and why they are used. I watched four different documentaries with four different topics: Historical (Pirates - The Golden Age), Mystery (Vanished - The plane that disappeared), Nature (Blue Planet) and horror / mystery (The Burkitsville Seven). All are very successful and have many different ways in which they individually gratify the audience and explain the set topic. First I will explain about how the documentaries are similar and how they Read MoreFilm Analysis3103 Words   |  13 PagesFilm Analysis Holly Cox Adam Deutsch English 225: Introduction to Film August 30, 2010 Film Analysis There is so much more to analyzing films than watching a movie. Film analysis is a very complex procedure. â€Å"Analysis generally, means breaking up the whole to discover the nature, function, and interrelationships of the parts† (Boggs, J. Petrie, D., 2008, p. 7). In analyzing a film, you must not only analyze the film as a whole, but you must also analyze each element that makes up the filmRead MoreThe Studio System Essay14396 Words   |  58 Pagesthe business. The Hollywood Studio System: A History is the first book to describe and analyse the complete development, classic operation, and reinvention of the global corporate entities which produce and distribute most of the films we watch. Starting in 1920, Adolph Zukor, head of Paramount Pictures, over the decade of the 1920s helped to fashion Hollywood into a vertically integrated system, a set of economic innovations which was firmly in place by 1930. ForRead MoreStudy Guide Literary Terms7657 Words   |  31 Pagescontent 31. climax- The decisive moment in a drama, the climax is the turning point of the play to which the rising action leads. This is the crucial part of the drama, the part which determines the outcome of the conflict. In Shakespeares Julius Caesar the climax occurs at the end of Marc Antonys speech to the Roman public. In the climax to the film Star Wars, the empires death star is ready to destroy the rebel base. Luke Skywalker and rebel pilots attack the base, and after the deaths

My Brush with a Celebrity - 908 Words

The day started off as a normal Tuesday in April with the exception that today was the start of DC Cas week. I was anxious and nervous but ready for the DC Cas because I’ve been waiting all year for this big day and now that day had finally came and I was more ready than I could have ever be. My teachers had been preparing me for this day and I wasn’t going to let them down. After waking up I got dressed in my uniform hopping that today would be a good day and not aware of what was yet to come. After getting dressed I proceeded to breakfast where the big news came. As I walked in the cafeteria for breakfast I noticed that the vibe was very different. I could feel something exciting was about to happen but I couldn’t put my finger on†¦show more content†¦I couldn’t believe that I was meeting Michelle Obama. She gave me lots of hugs and she smelled so sweet but then the moment I was waiting for. President Barack Obama walked down the aisle looking very spiffy. My first thought was â€Å"Boy isn’t he tall† but once he got to me I choked up and began to cry and shake his hand like crazy because this moment was so unrealistic and I was the happiest girl in Washington, D.C. at that moment. After Obama then came Joe Bidden and his wife. I wasn’t really happy to see them but the person after them had me at a loss for words. Former President Bill Clinton walked down the aisle and I almost died. I was ecstatic when I saw him and couldn’t stop shaking his hand. It was an honor to meet those people and th at is a day I would never forget. I cried for the next 20 minutes or so but they were tears of joy and that is one day that I will neverShow MoreRelatedThe Cult of Contemporary Celebrity Essay1367 Words   |  6 PagesCelebrity: (noun) 1. A well known person. 2. Fame, being famous. No doubt every simian tribe of hunter-gatherers had their local celebrities: the woman who gave birth to quintuplets, the boy who swallowed a porcupine and survived, the man who wrestled with a tyrannosaurus and... well, he probably would have died, but celebrity status would have been applied posthumously. nbsp;If, however, the man wrestling with a Tyrannosaurus was a modern Hollywood celebrity, not only would he have livedRead MoreBackstage At Rebecca Vallance Show With Joico1497 Words   |  6 Pagespresentation during New York Fashion Week. I can’t agree more as this elegant and powerful collection by the Australian designer made an incredible impression on me. I was even more intrigued as I had a unique opportunity to work backstage and see with my own eyes how the Joico hair team, makeup artists from Mac Cosmetics, and a group of stylists and event planners made this spectacular show happen. Rebecca Vallance’s Spring/Summer 2016 collection â€Å"Pop Noir† is creatively connected two different erasRead MoreThe Celebrity Lifestyle Is Not What Everyone Portrays It Essay1345 Words   |  6 PagesThe celebrity lifestyle is not what everyone portrays it to be. 9 times out of 10 most celebrities wish they could live the average middle class life. Behind the scenes, celebrities suffer from multiple things that affect the lives of their families and themselves. The life of a celebrity can bring fame, money, and lots of attention, but has the downfall of addiction, pain, high standards, and no privacy. Lately, people have been craving the lifestyle of a celebrity because they only see the excitingRead MoreThe Makeup Brand Covergirl1015 Words   |  5 PagesCompany uses many Celebrities for their commercials and magazines like Ellen DeGeneres, Sofia Vergara, Katy Perry, and Rihanna. They tend to lure Women in by using well known attractive Celebrities, by making it seem that if you use this product you will look young and beautiful. They use Ethos, Logos, and Pathos to boost their product sales. Covergirl is a very popular makeup brand and has been for over fifty years. To add to their credibility, Covergirl uses well-known celebrities in their advertisementRead MoreComparison Contrast Essay1373 Words   |  6 Pageslashes you can’t help but look back at her eye lashes. The brush of the mascara is out of the bottle so the consumer can see what the brush looks like and how it will form their lashes. The second ad is also found in the Lucky magazine, which means it also mostly targets young teens and women. The mascara in this particular ad is made by Revlon which is a very popular brand of make-up. This company took a very smart approach by getting a celebrity model to endorse this product which is a very beneficialRead MoreMy First Shot - Original Writing1029 Words   |  5 Pageslarge cave I found under the brush. He was coming quickly and I heard the dogs with him. When he was within range I turned slightly and yelled in pure terror, or thats what he thought. Waiting for him to shoot I pretended to struggle and and scramble in the brush while he pulled out his pistol. I knew the way it worked, I had been in his dungeons listening to the gun shots for weeks. I knew he would shoot my arm first to stop me, then my legs, then one last shot in my heart to kill me. I waited forRead MoreIntegrated Marketing Program1164 Words   |  5 Pagesthe look of long eyelashes. Fusion in th e blue tube offer both length and volume and 24 hour offers long lasting lashes for those special long days. The newest addition is the Clump Crusher (green tube), which eliminates clumps with the special brush. 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Well, the 22nd thru the 27th represented this collegeRead MoreSally Hansens Insta-Dri Fast Dry Nail Color Advertisement in Cosmopolitan532 Words   |  3 PagesCosmopolitan is a women’s magazine for fashion, sex advice, dating tips and celebrity news. This magazine has been around since 1886, but it had a totally different concept, until 1965. When it was first launched in 1 886 by Paul Schlicht, it was considered a family magazine. It wasn’t until 1965 when a woman by the name of Helen Brown took over the magazine in seeking somewhere women could go to get advice on various topics. Now the magazine is being run by Kate White, Editor in Chief. Because CosmoRead MoreTiK ToK on the Clock of Decency: How Ke$ha’s Lyrics Inspire Today’s Youth in Their Time of Trouble1547 Words   |  7 PagesOne Imports, my cousins and I had one goal in mind: avoid sitting next to crumpled-up Uncle Joe and his half-fabricated recollections of the good ol’ days. Unfortunately for us teens, he typically transformed these reminiscences into accusations aimed directly at our generation. He generally cited our â€Å"disregard for the quality of a good conversation† and a supposed inability to â€Å"maintain a respectable romantic relationship without all that sex and whatnot.† Normally, I would take my time next to

Governance is Policing for Review of Police- myassignmenthelp

Question: Discuss about theGovernance is Policing for Review of Police Oversight. Answer: Article Review: Review Of Police Oversight- A Critique The author was commissioned to evaluate police oversight in New South Wales through Letters Patent in 2015. He submits that such an evaluation would be particularly difficult to undertake due to the fact the police are expected to take carefully measured steps that consider all possible consequences however in practicality in an urgent situation the police neither have the time nor the opportunity to consider protocol due to the risk of failure of apprehension or worse. This poses a conflicting situation where officers are expected to adhere to protocol yet are also expected to think on their feet and respond to a situation as quickly as possible. Thus, when reviewing the actions of the police there needs to be a balance between both these ideas. In New South Wales police oversight is undertaken by two different bodies the Police Integrity System (PIC) and the Police Division of the Ombudsmans Office (PDOO). The author has also considered the Wood Royal Commissions first interim repo rt which was published in 1996 which dealt with the New South Wales Police Service (Justice.nsw.gov.au 2018). The author then goes on to make recommendations based on these considerations. The aim of this paper is to evaluate the recommendation of forming a singular oversight body and the recommendation relating to recognition of the NSW Police as the only body that is competent to investigate critical incidents. The following paragraphs will evaluate these two recommendations and analyze their effectiveness based on the present scenario. The outline of this paper, now that the background of the scenario is established, will delve into the implications of these recommendations in seriatim. The first recommendation that will be looked at is the most important recommendation as it forms the crux of the report by the author. The author recommends that the present regulatory bodies the Police Integrity System (PIC) and Police Division of the Ombudsmans Office (PDOO) be integrated into one regulatory authority for police oversight. In doing so it does not however consider integration of the Independent Commission Against Corruption (ICAC) into this newly formed body. This is mainly conceptualized from police oversight systems outside New South Wales. The Australian single regulatory body systems considered by the author were based in Victoria, South Australia and Western Australia and Queensland. These systems are described and analyzed below. In Victoria police oversight is regulated by the Independent Broad-based Anti-corruption Commission (IBAC) which was established in 2010 (Den Heyer and Beckley 2013). The IBAC is a civilian police oversight body. The author however, states that if an anti-corruption regulatory body such as the Independent Commission Against Corruption (ICAC) did exist in Victoria such a broad-based police oversight model would not be required. However, since NSW already has such a body in place, it would not be appropriate to implement such an oversight model in NSW. In South Australia three existing bodies regulate police oversight, Office of the Police Ombudsman, the Independent Commissioner Against Corruption and the Office for Public Integrity (Newburn 2015). Two of these, namely, the Independent Commissioner Against Corruption and Office for Public Integrity are established as two wings of the same body. This bodys primary role is to receive and adjudicate complaints of corruption and various ot her police integrity related claims (Porter 2013). There have been recent recommendations for consolidation of overlapping powers and thus evidently requires amendment. Thus, as stated by the author this would not be appropriate model for NSW either. In Western Australian and Queensland the system followed is a broad-based anti corruption approach. Both these jurisdictions embody special organized crime investigation functions within these anti corruption bodies similar to the system in NSW (Findlay, Odgers and Yeo 2015). The author deems this unstable and recommends that this model would not be appropriate for NSW. The commonwealths oversight system is almost identical to the one in NSW and hence the author does not interpret this as a credible system for police oversight either. The above analysis shows that various jurisdictions have implemented single oversight bodies but would be pretty ineffective in light of the prevailing conditions in NSW. This is mainly due to the need for a clear bifurcation of the powers and functions. Accountability is also an issue when all powers and functions are carried out by a single body ad it may give rise to arbitrary and discretionary use of powers (Cordner 2016). Furthermore, it is clearly visible that overlapping and improperly defined powers leads to gaps in the overall oversight carried out by the body. These reasons mandate the existence of multiple bodies each of which can be held accountable of separate well defined functions. The second recommendation evaluated here is the 42nd recommendation made by the author. This recommendation provides for the recognition of the NSW Police Force as the only agency competent to carry out investigations in case of critical incidents. Critical incidents are not defined in NSW laws however the definition has developed over the years through NSW Police Force Professional Standards and stands for incidents that involve law enforcement professionals and the death or serious injury to a person (Prenzler, Porter and Alpert 2013). This recommendation however can be deemed to be flawed from its inception. It ignores the occurrence of the commonwealths jurisdiction and the compliance issues it would create at a federal level. The federal jurisdictional issue aside this would also provide the NSW Police force with an opportunity for arbitrary use of their powers. This mainly follows the logic that if NSW Police is taken as the only competent authority to investigate a critical incident it would also have to be under the oversight of the newly formed commission (Palmer and Warren 2013). However, the singular body that would already be overburdened with various responsibilities would not be able to adequately deal with critical incidents. This is mainly due to the wide variety of functions which it must undertake. This would also be counter-productive to the entire concept of oversight over the NSW Police Force. To conclude, the Tink Report considers all vital considerations to be taken into account to create and employ a functional singular body for police oversight. However, there are gaps in the recommendations that create conflicting situations that could eventually lead to unregulated scenarios when practically implemented. Thus when employing such a reform all mechanisms amended must be well defined and must cover all possible hindrances that may come up. The key would be to identify if a singular body could ideally oversee all police activities without arbitrarily using its powers. Reference list: Cordner, G.W., 2016.Police administration. Routledge. Den Heyer, G. and Beckley, A., 2013. Police independent oversight in Australia and New Zealand.Police Practice and Research,14(2), pp.130-143. https://www.researchgate.net/profile/Alan_Beckley/publication/283796290_Police_Independent_Oversight_in_Australia_and_New_Zealand/links/57aba88608ae42ba52af0ce0/Police-Independent-Oversight-in-Australia-and-New-Zealand.pdf Findlay, M., Odgers, S. and Yeo, S.M.H., 2015.Australian criminal justice. Oxford University Press. Justice.nsw.gov.au. (2018). [online] Available at: https://www.justice.nsw.gov.au/justicepolicy/Documents/review-police-oversight/review-police-oversight-final-report.pdf#page34 [Accessed 5 Apr. 2018]. Newburn, T., 2015. Literature review: police integrity and corruption. https://eprints.lse.ac.uk/68126/1/Newburn_literature-review%201.pdf Palmer, D. and Warren, I., 2013. Zonal banning and public order in urban Australia.Policing cities: Urban securitisation and regulation in a 21st century world, pp.79-96. https://dro.deakin.edu.au/eserv/DU:30055504/warren-zonalbanning-2013.pdf Porter, L.E., 2013. Beyond oversight: a problem-oriented approach to police reform.Police Practice and Research,14(2), pp.169-181.https://research-repository.griffith.edu.au/bitstream/handle/10072/55815/88114_1.pdf%3Bsequence=1 Prenzler, T., Porter, L. and Alpert, G.P., 2013. Reducing police use of force: Case studies and prospects.Aggression and Violent Behavior,18(2), pp.343-356. https://www.researchgate.net/profile/Geoffrey_Alpert2/publication/257525619_Reducing_police_use_of_force_Case_studies_and_prospects/links/5a254f394585155dd41ef6f8/Reducing-police-use-of-force-Case-studies-and-prospects.pdf

The Seven Deadly Wastes of Logistics free essay sample

In fact, a recent study by the management consulting firm Bain Company found that only 19% of companies that have attempted to implement lean are happy with the results. Early in the twentieth century, Henry Ford took all the elements of a manufacturing system and arranged them in a continuous system for manufacturing the Model T automobile. Much like a child learns and forms habits from every action his or her parents take, newcomers to TPS learn from their Japanese â€Å"parents†. For example, within TPS there are many Toyota Way principles that need to be clearly understood and successfully applied before the benefits of TPS can be fully realized. But there are five in particular that are fundamental to TPS process. Once you grasp these you’ll be able to take the first steps on your Lean journey. TPS strives for otal elimination of muda (anything that is wasteful and doesn’t add value), through a process focus (where managers work cross- organizationally to develop and sustain robust business processes), using genchi genbutsu (collecting facts and data at the actual site of the work or problem), and kaizen (continuous and incremental process improvement), with a value of mutual respect (between management and employees and business partners). We will write a custom essay sample on The Seven Deadly Wastes of Logistics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ? Muda adds unnecessary cost, quality problems, and lead-time to business processes. Process focus creates a capable and stable value stream. Applying genchi genbutsu provides the necessary understanding of how work is actually done so standardized processes can be developed, and lets us see problem causes for kaizen problem solving to eliminate muda. This may be the most difficult principle for traditional companies and managers to embrace, since it requires an attention to detail that seems to fly in the face of making Wall Street quarterly numbers and speedy decision making. The purpose of kaizen is to involve every employee in the identification and elimination of all forms of muda, thereby creating value. This is commonly referred to as the kaizen process, which uses the scientific method of problem solving at the Lehigh University Center for Value Chain Research www. lehigh. edu/~inchain 2 lowest possible level in the organization. Mutual respect between management and employees reflects a true respect and sense of responsibility from management. This mutual respect is exemplified by employee safety, lifelong learning, and nurturing and coaching of every employee to enable them to contribute their full human potential to improve their job and business processes for the betterment of the company. This is core to the kaizen process. Anyone who has experienced TPS first-hand is well aware of how these five principles are applied and interconnected. It would be common, for example, to see an experienced Toyota veteran observing a production or distribution operation and taking notes—often for hours at a time. To the uninitiated observer, it would appear that little value was being created, when in fact the opposite is true. There is a well known story about one of the techniques used by Ohno when visiting a plant. It is said that Ohno would draw a circle—the â€Å"Ohno circle†Ã¢â‚¬â€on the floor and order one member of his staff to stand within the circle, sometimes for the entire day. The objective was to closely observe the operation (genchi genbutsu, identify inefficiencies (muda), and record areas of opportunity. Next, a plan for process improvement would be developed and executed. This is what genchi genbutsu and kaizen are all about. When teaching American managers about problem solving for kaizen, a Japanese staff member would typically apply the â€Å"Five Why’s† process (the practice of repeatedly asking why about the suspected cause at least five times to get to the root cause or causes of the problem). For example, after observing and identifying an opportunity for improvement, a Japanese staff member would discuss the opportunity with his American counterpart. Rather than identifying the actual improvement and dictating a solution, the Japanese staff member would ask a series of questions (the â€Å"Five Why’s) that would nudge the American to make a decision that he had already determined through analysis was appropriate. This is the cultural educational process that all Americans (or non-Japanese) must go through to learn and ultimately master TPS. Here is an example of how the â€Å"Five Why’s† might be applied: The Washington Monument was disintegrating Why? Use of harsh chemicals Why? To clean pigeon poop Why so many pigeons? They eat spiders and there are a lot of spiders at the monument Why so many spiders? They eat gnats and there are a lot of gnats at the monument Why are there so many gnats? They are attracted to the light at dusk Solution: Turn on the lights at a later time. The Seven Deadly Wastes of the Toyota Production System The relentless elimination of waste is as important today as it was when Taiichi Ohno identified the primary sources of waste, which he called â€Å"The Seven Deadly Wastes†. These are: 1. Overproduction: Producing more than is needed for immediate use. 2. Delay/Waiting: Any delay between the end of one process and the start of the next activity. 3. Transportation/Conveyance: Unnecessary movement of products, materials or information. 4. Motion: Unnecessary movement of people, such as walking, reaching and stretching. 5. Inventory: Any raw material, work-in-process, or finished goods that exceed what is required to meet customer needs just in time and to maintain process stability. 6. Over-processing: Using more energy or activity than is needed to produce a product or adding more value than the agreed standard. 7. Defects/Correction: Any production that results in rework or scrap. Lehigh University Center for Value Chain Research www. lehigh. edu/~inchain 3 The Seven Deadly Wastes of Logistics While The Seven Deadly Wastes were originally intended for production operations, the concept is rapidly catching on in the service sector. What follows is an application of TPS principles that can be applied to the logistics area. Within logistics, we have determined that there are also seven areas of waste. We call these â€Å"The Seven Deadly Wastes of Logistics†. 1. Overproduction: Delivering products before they are needed is overproduction.

Can I Copyright My Website How to Copyright a Logo and Site Elements

You put a lot of work into creating your website, so it certainly makes sense that youd want to protect it from content thieves and duplicators. That urge might have driven you to wonder, how do I copyright my website? And what about all of the individual elements on the site? It would definitely make sense to know how to copyright a logo or a blog post.If youve ever pondered that question, this post is for you. In it, well discuss two intellectual property terms   copyright  and  trademark. Then, well cover how you can actually apply those terms to your website (and which part of your site each term applies to), including step-by-step guides on how to submit a copyright claim or trademark in the USA. Note this is not legal advice. Its intended to be a general introduction to the topic of trademark and copyright for WordPress users. If you have specific questions, we highly recommending consulting a lawyer.The differences between trademarks and copyrightsPeople often use copyr ight and trademark interchangeably. But while both deal with intellectual property, the two terms apply to different things:Copyright (for example, how to copyright a logo)Copyright applies to original works including literary, dramatic, musical, artistic, and certain other intellectual works.If you want to protect an entire blog post  or a  photo that you took  (AKA a creative work), you use copyright:All original content created on your website is secured by copyright law.This includes creative works such as photographs, designs, written articles, and more.Once the creative work becomes tangible (ie. publication), copyright law goes into effect.While your original work is copyrighted by default, its easier to get compensation and protect your content with a registered copyright.There is something called the Fair Use principle, which means that some, or all, of your copyrighted work, may sometimes be available to the public.TrademarksTrademarks apply to words, names, symbols, sounds or colors that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods.If you want to protect the  name of your website or your  logo, you use a trademark.Registered trademarks can never be used without permission. Therefore, you protect the most valuable parts of your brand with trademarks.Trademarks include any items that differentiate the goods or services sold by your company.For instance, trademarks cover symbols, colors, jingles, word marks, company names, and more.Personal names cannot be trademarked unless widely recognized and unique, like Cabelas or Ford.Why should I copyright my website?Copyrights and trademarks help after youve generated a following and created a business with value. This way, no one tries to make a duplicate entity with your name and logoor something that looks or sounds similar.Its not an absolute necessity for all sites, and plenty of bloggers dont bother with it. But if youre seriou s about your blog as a business, registering the proper copyrights and trademarks can offer you added protection against copycats.How do I copyright my website and get my  trademarks?In the United States, creative works are protected by copyright law by default. Yes, youre still technically protected even if you dont proactively register the copyright.This means that whenever you create something unique, like a blog post, its automatically owned by you. However, this doesnt exactly mean you have any legal leverage if someone decides to steal your articles or logo.In fact, often all you can do without a registered  copyright is send a cease and desist letter. But if you learn how to copyright a logo, and all of the other elements on your site, its much easier for you to collect compensation.In short, copyrights are best used for keeping your blog and articles protected. The same goes for photographs. When it comes to restricting other people from using your company name and logo, thats where trademarks come into play for further defense.How to register a copyrightTo register for a copyright, go to the Copyright Registration Portal. Here, you pay a small fee (from $35 to $55 at the time of this article) and submit the articles and other content you want to be protected. Many bloggers complete this process once or twice a year, since you can submit large  batches of articles and other property with each submission.Its nice because the website has different types of content categorized for you to learn more about each one. As you can see, blogs and websites are placed under the Other Digital Content area.To sign up, click on the button that says Log into the Electronic Copyright Registration Office.Click on the button for new users.After that, walk through the process of submitting the content you want to protect under copyright law. As mentioned, you might want to consider submitting everything in one batch, such as your  website, all current photos, arti cles, videos, artwork, and products.After I copyright my website, how do I get trademarks?Now, its time to figure out how to copyright a logo and site name.Start by going to the United States Patent and Trademark Office website. On the Trademarks page, youll see several buttons for learning about trademarks, applying, and searching for them.One tool to consider is the Search Trademark Database button. You can search the Trademark Electronic Search System for certain words that show up in your company name or logo. Combined with the design search, this gives you a good tool before deciding on applying. For instance, you may end up changing your new blogs name after you realize its already taken.To apply, you go back to the main page and click on the Apply Online button.Three forms are available depending on what youre applying for. If youre at all confused about which form to choose and how to fill it out, we recommend that you speak to a lawyer on  how to copyright a logo and get more professional information on protecting your site.Is your site protected? Do you know how to  how to copyright a logo and other website elements?If youve ever asked the question, Do I need to copyright my website, the answer is this: If youre planning on making money from your site, trademarks and copyrights offer more protection. If its only a hobby or journal, theres not really any point.So, make sure you thoroughly read through this guide to make sure you know  how to copyright a logo, your website, your blog name, and potentially smaller parts like the posts and images. Oh yeah, and dont forget to protect any designs or original products youre selling.Once again, your best bet is to take this advice and use it while speaking with a lawyer. If you have any basic questions about copyrighting or trademarking parts of your website, let us know in the comments below. Can you copyright and trademark your #WordPress #website? Yes! Here are the details...

buy custom Multinational Acquisition essay

buy custom Multinational Acquisition essay The global marketing platform is currently experiencing numerous mergers and acquisitions. Mergers usually involve companies, which can achieve more per company if united as compared to operating alone. The concerned firms may or may not be dealing in the same line of products or services (Cartwright, 2006). On the other hand, acquisitions involve complete purchase of a company by another company. This includes all subsidiaries of the acquired company, and any legal rights, entitled to the use and production of material, or use and dissemination of information, originally belonging to the acquired firm. On May 10, 2011, Microsoft announced its intent to purchase Skype for $ 8.5 billion and the deal was finalized on 13th of October, 2011 (Cartwright, 2006). In this paper, the acquisition of Skype, a Voice over Internet Protocol telephony as well as software company by Microsoft, the global leader in computer software development and sales in the year 2011, will be critically looked at . Microsoft Microsoft is a multinational company that develops a wide range of computer products, including the manufacture and licensing of computer software. It is an American Company, whose headquarters is in Redmond, Washington. The firm is the dominant manufacturer of Computer Operating Systems as well as the Office Suite markets. Recently, it has also ventured into the Video gaming market with its Xbox 360 as well as cell phone operating systems with the Windows Phone OS. Microsoft, registered on 4th of April, 1975, is owned by Paul Allen and Bill Gates. Its first operating System (OS), Xenix, was developed in 1980 and was later followed by the MS-DOS (Micro soft- Disk Operating System). In 1984, Microsoft jointly with IBM developed a new operating system, OS/2, and, at the same time, released Microsoft Windows, which was advanced from MS-DOS with graphical capabilities. It became a public company and staged its first Initial Public Offering (IPO) in 1986. Later, Microsoft developed the Wi ndows NT platform in 1993 that took the computing platform higher to 32 bit from the original 16 bit (Allan, 2001). Microsoft produced new systems, such as the Windows 95 OS in 1995, which also came bundled with new internet and networking capabilities, particularly Internet Explorer and MSN. In 1996, Windows joined with NBC Universal to start the 24 hour cable news station MSNBC. Microsoft released Windows XP operating system in 2001, followed in 2007 by Windows Vista. The company released a yet new operating system, Windows 7, in 2009. The company also launched a new version of its older Mobile phone operating system, Windows Mobile with the Windows Phone OS in 2010, which enable it to compete with rivals Apple and Google mobile applications (Cartwright, 2006). Financially, Microsoft made profits of $ 5.2 billion in Q1 of 2011, making less than Apple Inc. for the first time in 11 years. That indicates how dominant Microsoft has been in its industry. Microsoft is rated by Moodys, Standard and Poors as AAA Company with an asset base of $ 41 billion. Recently, it releases a corporate bond totaling $ 2.25 billion with relatively low lending rates (Arthur, 2011). Skype Skype is a multinational company that was originally created by Niklas Zennstrom in 2003 and acquired by Microsoft in 2011. It is software as well as an Internet communications company with an estimated more than 500 million users accounts (Ryan, 2011). It uses the Voice over Internet Protocol (VOIP) to enable voice and video calling worldwide. Skype calls are free to other Skype users, while calls can also be routed to the traditional phone lines and mobile phones and bills settled trough a user held debit account platform. Additional services offered through Skype are file transfer and video conferencing. It is a peer to peer network system that uses processing resources on any computer with Skype installed, raising bandwidth license issues with multiple companies and institutions. Although Skype calls and calls to mobile and landline numbers were available when the company began, the newer video calling as well as video conferencing capabilities were incorporated into Skype in 2006 for Windows and Mac OS X operating system clients. Linux OS clients received the capability in 2008. Skype version 5 beta for Windows allows video conferencing with up to 5 persons, while audio conferencing supports talks with up to 25 people. Skypes main competitors are the instant talk and messaging providers such as Google Talk, Google voice, Facetime, Yahoo messager, Windows live messager and iChat. It also has competitors in the VOIP and Telephony industry such as Ekiga and Google voice (Cartwright, 2006). Acquisition of Skype by Microsoft Microsoft expressed its interest to acquire Skype on May 10, 2011, for a total cost of $8.5 Billion. The bid was $2.5 billion higher than the amount paid by Microsoft to acquire aQuantive in 2007. While the bid to acquire Skype was definitely a positive strategy that would bring Microsoft about 660 million internet users and give it a leading position as far as internet communications and advertisement is concerned, the price Microsoft was willing to pay was way higher than the perceived current worth of Skype. Skype had earlier been acquired by eBay for $2.6 billion in 2005. In 2007, eBay gave up its 70% stake in Skype after its intended profitability through use of Skypes telephony services failed. Microsoft, on the other hand, has been experiencing losses in its online services division prior to acquiring Skype. Its online services division, which includes its search engine, Bing, has reported an $8 billion in the last six years, having been profitable the last time in 2005 (Arthu r, 2011). On the other hand, Skype had not been making sustainable profits, owing to the nature of its operations. At the time of its sale, it was relying only on its E-mail service and calls to landlines and mobile numbers for profits. It was estimated to have debts above $ 886 million, which Microsoft would assume in its purchase. In 2010, Skype had revenues of $889.8 million, and a loss of $7 million. Mobile Telecommunications operators have been reluctant to route Skype calls, owing to the competitive nature of data linked calls as compared to their expensive voice connections, a factor that further reduced its revenues. Silver Lake, a company that purchased part of Skype from eBay in 2007, made a $2 billion profit from the sale of Skype to Microsoft. The sale of Skype to Microsoft was concluded on 13th of October, 2011 in cash, making Microsoft the sole owner of Skype, and its former CEO Tony Bates becoming the president of the Skype division of Microsoft (Poletti, 2011). Acquisition Analysis The value of $ 8.5 billion, for which Skype was purchased, was famously criticized by analysts around the world as being on the higher side. Firstly, Skypes true value, as is usual with most others services companies, could not be immediately fixed. Save for its fixed assets and liabilities, the rest of its value could only be established through non-cash aspects, such as its average gross revenues, market size, and its current users. Skype had initially been purchased and partly re-sold by eBay in 2007. A 39% stake in the company was taken by Silver Lake. During the sale to Microsoft, Silver Lake annouunced that it would make $2 billion in profit. Based only on this statement, it can clearly be seen that Silver Lakes investment of $1 billion in 2007 was tripled after the sale. That means that Skypes value during its purchase by Silver Lake in 2007 was less than $3 billion or approximately 2.56 billion dollars. It had obviously grown between 2007 and 2011, and a reserved estimate for the value of its growth can be obtained, taking the following indicators Continued revenue growth of 20%, based on the market trends around the time. A rise in pre-tax operating margin to 30% in the next ten year period A decline in its cost of capital to about 10% in the next 10 years, owing to the rapid change in technological advancement. Taking these factors into consideration, it can be assumed that Skypes value at the time of sale would be about $ 4 billion. This is less than half of the amount for which it was acquired. However, other factors such as potential for growth, competitive edge status as well as its means of survival, would have led Microsoft to agree to the overrated price. It could also be true that in achieving Skype, Microsoft was little concerned with its value but was purchasing the brand name and the 633 million customers. In either case, it can be agreed that it is very difficult to obtain Skypes value and its purchase price was based largely on the buyers intended purpose upon acquisition. This was the chief challenge during the sale as well as in the financial analysis. This challenge is further amplified by the fact that Skype was a private company and was, therefore, not obligated to make public its financial and audit statements. All its perceived value approximations were based entirely on its initial sale prices and other market indicators. Intangible Assets in the Purchase It maybe agreed that Skype sale to Microsoft was more to do with good will and intangible interests that it was to do with its financial statement. Microsoft had already invested huge amounts into its internet and services division, which was running services similar to those of Skype, even during the time of acquisition (Cartwright, 2006). In addition, Microsoft also acquired the Skype logo and trademark, making it easier for customers and other users to find continuity in using Skype. Skype retained most of its employees and its headquarters. It only became a separate division of Microsoft, headed by its former CEO. Issues, related to the Acquisition After the purchase, there was a total change of ownership of Skype from its initial owners, mainly Silver Lake and eBay, to total ownership by Microsoft. There was no name change as the company only shifted its ownership. There were minor structural changes too, since most employees were retained, and the locations of its various offices were retained too (Arthur, 2011). It can be said that the acquisition did not use the International Financial Reporting Standards (IFRS), or United States Generally Accepted Accounting Principles (US GAAP) , which requires an organizations true position be reflected in the books of accounts, specifically the financial statement. This was partly due to the public unavailability of Skypes records as well as the nature of Skypes business, which makes it hard to fix its value (Cartwright, 2006). In conclusion, it can be seen that there is a need for companies to adequately adhere to the aspects of good governance during acquisitions. Failure to do this may lead to unsustainable growth of the concerned firms, both in the short and long-run. Buy custom Multinational Acquisition essay

Service learning paper Assignment Example | Topics and Well Written Essays - 750 words

Service learning paper - Assignment Example The teaching is scheduled for the weekend, and this means that the service hours are not counted by the other organizations and I can manage to work on other works. The service project has been of great value to my education level. I have managed to discover that it is a powerful resource that has simmered through my education. This resource has a great impact on my students since they enjoy learning the Arabic language and their culture. It is enjoyable since the academic and behavioral aspects that are involved through the students distract me. However, through the service projects I have managed to discover that the students develop inspiring moment when service challenges are presented to them. My encounter with the kids at school reminds me of my initial youthful enthusiasm, and energy that I had as a student that contributed to my improvement in school. I feel important teaching Arabic languages to students who are born and raised in America, since this offers them an opportuni ty to learn about their cultures. The service project has enabled me to gain knowledge and skills, and this has improved my individual confidence and care. Teaching basic Arabic in the Erie Islamic Culture Center is important since I get to perfect my skills in Arabic language. Interacting with children can also be described as a great experience since I get to learn virtues like patience that I can apply in my daily activities. Through the scheduled services hours I get time to study and the teaching does not affect my studies since it is scheduled during the weekends when I do not have classes. The service project had a great financial value to me in both direct and indirect ways although it was voluntary. I managed to get a job where I could work during my individual free time. The time scheduled for teaching was convenient with me and I never was disrupted from attending my studies considering that they happened during the weekends. In an indirect manner, I managed to gain exper ience that I would apply in my future career. I was exposed to children at an early age and this motivated me to be more planned since my major aspect was the assessment and reflection of my assigned project. This would be easier in the future since I would be recommended by the school as an effective teacher and getting a stable job when am done with my studies would be easier. This role provided a positive linkage of both the academic and social learning and it enabled me to evaluate my student learning. The community takes a big part in the development of social services; it should contribute to the fostering of a successful cooperation among individuals. It should focus on the creation of project opportunities that enable individuals to become more exposed of their future careers. Given this chance as students, we apply our academic learning to the real-life problems through the exploration and development of our interests in both the public and community services. The indulgent of the community in the service project means that individuals have the chance to develop interpersonal teamwork, since they manage to interact with many individuals in the community. They also develop leadership skills through the services they exemplify in the society, as individuals their value of self- efficiency develops through the recognition of their individual efforts. This develops a positive feedback